Jesse Knudsen
MUSIC DIRECTOR | RODEO ANNOUNCER
More Than
Music.
He doesn’t just play the music. He helps create the moment.
The Console Experience
Every cue is a decision.
From the booth, Jesse watches the gate, the clock and the crowd at the same time. The board is where all three meet.
· Main
- Grand Entry
- Anthem
- Chute 3
- Bull Out
- Crowd
- Bullfighter
- Sponsor
- Replay
- Walk-Up
- Master
Timing. Energy.
Precision.
Roots · Manawa, Wisconsin
Rodeo is in his blood.
Before Jesse ran the music, he competed in the arena himself, as a PRCA bull rider and as a PRCA bullfighter. That is why his cues land: he knows what the rider, the bullfighter and the crowd are feeling in the moment it happens.
Former
PRCA Bull Rider
Former
PRCA Bullfighter
Roots
Manawa, Wisconsin
He understands the arena from both sides of the soundboard.
Career
Proven on the big stage.
45
Events a year, approx.
38
States worked
2010
Music Director since
2010
The first cue
Began providing music at rodeos and bull riding events.
2019
Riyadh, Saudi Arabia
Performed during the King Abdul Aziz Camel Festival Bullriding, including performances for the U.S. Embassy and the Prince of Saudi Arabia.
2021
National Finals Steer Roping
Music Director, National Finals Steer Roping. Received PRCA Gold Card Membership for 20 years of service.
2025
Boot Barn Prairie Circuit Finals
Music Director, Boot Barn Prairie Circuit Finals.
2026
Selected again
A second Music Director selection for the National Finals Steer Roping, and a second for the Boot Barn Prairie Circuit Finals.
5th Term
PRCA Executive Council
Announcer/Music Director Representative, elected by his peers.
Booking
The arena.
His energy.
One unforgettable show.
Jesse in Action